Gambling Help
Liquor & Gaming NSW delivers services that aim to reduce and prevent problem gambling. We developed the #talkward campaign for Responsible Gambling Awareness Week, using humour, satire and topical subjects to take the awkwardness out of awkward conversations. The month-long campaign reached 3.2 million people, had 51,000 site visits, generated 6,000 social engagements and started thousands of conversations around problem gambling.
NSW Gambling
#talkward
We’ve all heard that saying, ‘the first step to recovery is acceptance’. But that can be easier said than done. So how do you take the awkwardness out of an awkward conversation? By using humour and satire to break the ice.
As a result, the month-long campaign reached 3.2 million people, had 51,000 site visits, generated 6,000 social engagements and started thousands of conversations around problem gambling.
